Running from Kahurangi National Park and the Karamea bite in the north to Haast and the Unesco world heritage site of Te Wahipounamu in the south, the West Coast is famous for its natural beauty.
The coast’s biggest draws are free, natural attractions. However, the Pounamu Pathway is seeking to link places like the Hokitika Gorge or the Punakaiki rock stacks into their experience centres.
Cerebral Fix producer Julianne Eason says the discovery app was looking at exploring the greenstone story across the whole of the West Coast, not just the discovery centres.
“It’s a call to adventure in a safe and guided way,” she says.
“You’ll be able to follow real characters from the Heaphy and Brunette journey, and follow in their footsteps where the story actually happened.”
Currently there is a treasure hunt experience around Greymouth’s Māwhera Pā and quizzes to discover along the coast. While it is still “early days”, Eason hopes there could be hundreds of similar digital experiences to explore by the time the Hokitika centre is completed in late 2025.
They’ve road-tested the app for use offline along the notoriously remote route, which also has infamously poor cellphone reception, to be able to take the story out into popular outdoor areas for visitor.
“The goals of the pathway were three-fold: to increase visitation, to support existing visitor businesses and [give] coasters new state-of-the-art ways to tell their story,” says Kapea.
Māwhera Pā and the Pounamu Pathway will open to the public on Monday, December 11. Admission is $45 for adults and $15 for children.