Te Ara Pounamu was established to bring The Pounamu Pathway to life. The journey began with a vision to invigorate the West Coast/Te Tai o Poutini by drawing visitors to this awe-inspiring region with world-class, must-see attractions. Our mission is to convey the rich, unique stories of the area in a way that compels exploration and further discovery.

Our authentic values drive us to be an inclusive and collaborative team rooted in honesty and respect, committed to creative excellence. We embrace bold adventures, constantly reimagining world-class visitor experiences while maintaining sustainability at our core, adapting to changing markets and evolving customer needs.

At Te Ara Pounamu, we are on a mission to change how the world connects with New Zealand's cultural identity and stories. 

Through the Pounamu Pathway, we invite you to join us on this incredible journey of discovery, collaboration, and transformation on the remarkable West Coast/Te Tai o Poutini of the South Island.